By targeting keywords, we can make the main point of any article easier to explain to Google search engine.
And, say “off page SEO” or “on page SEO”, in each case “use of targeted keywords” is more important.
However, a few years ago Google Search Engine was not as advanced as it is today.
At that time, a lot of bloggers used to do "Keyword Stuffing" for the purpose of getting traffic by ranking their blog articles on Google.
Keyword stuffing or keyword over optimization are both the same process.
In the process, bloggers used more and more keywords targeted in their articles.
As a result, their articles would be ranked in the Google search engine for the targeted keyword.
Thus, the process of unlimited use of the same keyword in an article is called "keyword stuffing".
Hey, by the end of 2011, maybe a lot of people using this process got a lot of traffic from Google.
However, Google bots have improved a lot in recent times.
And, in contrast to the excessive use of keywords in this way, Google can penalize your website completely.
And once your blog is "penalized" by Google, the consequences can be devastating.
Your entire blog or some special pages of the blog where the keyword stuffing has been done, they will be completely deleted from Google search.
As a result, the amount of traffic or visitors to your blog from Google can be reduced by up to 90%.
And remember,
Every year various "Google Algorithm Updates" are done to determine the ranking of the website.
And, through these core algorithm updates from Google, the process of keyword stuffing is penalized to find different websites.
Now let us know below what is “Keyword Density” (What is Keyword Density in Bangla) and what it has to do with the above.
What does keyword density mean?
What is keyword density in SEO?
See, keyword density means "keyword density".
The number of times a keyword or sentence targeted at an article is used throughout the article is called "keyword density".
Above I told you that, as a result of excessive use of targeted keywords in blog articles, Google may penalize your website.
And as a result, you'll lose a lot of traffic from Google.
And, in some cases, in contrast to this keyword over optimization, Google has the opportunity to penalize your entire website.
Therefore, using too many keywords in an article can be harmful.
But,
We all know that "proper use of keywords in an article is more important for blog SEO".
If you don't use the right amount of keyword targeted in an article, that article will not rank well in Google.
SEO bangla tutorial: Improve Google ranking
As a result, in this case, your blog will get a lot less traffic or visitors from Google.
So what can be done now?
What we understand is that more use of keyword in the article will also damage the core of the website and even if the use of keyword is less, the ranking of the website in Google search will not be good.
So the question is,
How to understand how many keywords to use in the article?
How many keywords can be used in an article?
How much use of keyword in the article is important and safe for SEO?
How much keyword stuffing will not be caught in the keyword stuffing?
The answer to each of these questions is the same. And, that is "Keyword Density".
Keyword density is a modern search engine optimization (SEO) process that we can use to increase the density of targeted keywords used in our blog articles.
And I can get this density of keywords as a percentage (%) using a keyword density formula.
We can easily know that our target keywords have been used correctly and securely throughout the article.
For example,
Suppose you wrote a 2000 word article.
Now, in a 2000 word article, you used your target keyword 10 times.
Now, how do you say that your target keyword usage in a 2000 word article is accurate?
If the use of keywords is more, then Google will penalize.
And, if less, Google will not rank your article in search engine.
The answer is that you can calculate the density of the keywords used in the article.
And, the process of calculating the amount of targeted keywords used in the article is called "SEO keyword density".
How to calculate keyword density?
If you want to find out the keyword density of the content or article written in your blog, then these things will be required: -
How many words are in your targeted keyword?
What is the total number of words in the article?
The correct formula for finding keyword density.
The formula for calculating keyword density is:
(Number of times keyword used / total number of words in article) * 100
For example,
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